Successfully liquidating 3rd-party gift cards with CardCash
/Gift card reselling is a manufactured spend technique that sees periodic surges in interest. At its base, it’s is as simple as any technique: buy gift cards at a big enough discount, or with enough of an earning bonus, and sell them at a small enough discount to make the points you walk away with worth the difference.
Players cycle in and out of this space with some regularity, and then are inevitably washed out by the inherent precarity of this line of business: a single batch of compromised gift cards can wipe out the usually-slim margins and cause an entire enterprise to tip into insolvency.
Revisiting CardCash
Checking back through my e-mail, it looks like I first used CardCash to liquidate Hewlett Packard gift cards back in 2016 when it was possible to generate unlimited points and cash by recycling them. I hadn’t used CardCash since, and while I didn’t remember having any problems with them back then, I didn’t even know if the site was still around.
Fortunately, it still is, and I was able to successfully use them to liquidate some Adidas gift cards I purchased during a recent promotion.
Bonus Safeway 4 U points on Adidas gift cards
Most weeks, the grocery stores around me run promotions for discounts or bonus points on gift card purchases. The promotions are usually for third-party gift cards, although last week Giant ran a formerly-common, now-rare promotion for bonus points on Visa prepaid debit cards.
Last week, Safeway ran a global promotion for 10 bonus Safeway for U points per dollar spent on Adidas gift cards. Since third-party gift cards usually earn one Safeway for U point per dollar, this meant you could earn 5500 points (55 Rewards) for each $500 Adidas gift card you purchased, plus any credit card rewards you earned on the purchase.
This was a nice combination of a big mainstream retailer (rather than a niche merchant like Top Golf) and a substantial bonus, so I decided to pencil out whether it made sense as a gift card reselling play.
Putting CardCash through its paces
Since it had been so long since I used CardCash, and the promotion lasted all week, I decided to run a few experiments before going all in. Fortunately, CardCash offers the same payout rate on all card denominations, so I first bought two $75 Adidas gift cards (the minimum to trigger the Safeway promotion), and submitted one to CardCash on Wednesday requesting a PayPal payout, and one on Thursday requesting an ACH payout. Both orders were immediately “confirmed” by e-mail, and both were “accepted” on Friday. I received the PayPal payment Friday afternoon and the ACH payment on Monday. The cash payout rate was identical at 80.5%, or $60.38.
With those experiments successfully completed, I was then confident enough to buy three more Adidas gift cards for $500 each.
Alternative redemption options
While CardCash will pay out cash, they also allow you to exchange third-party gift cards for other cards at a higher value. The highest redemption rate available was (and still is as of this writing) Hotels.com gift cards at $446.78, or 89.36% of face value.
I don’t have any special love for Hotels.com, but I do use them periodically when they have competitive rates or cancellation conditions for stays I don’t want to use points on. In fact, I have already booked two upcoming trips that added up to almost exactly the $1340.34 I’d get from swapping out Adidas gift cards. In my case, the Hotels.com gift cards were literally as good as cash to me.
Request for Proof of Purchase/Origin
I submitted my first two $500 cards on Friday and Sunday, and on Monday received an e-mail with the subject line “Request for Proof of Purchase/Origin” and the order number for my Friday order. The e-mail read:
“Thank you for choosing CardCash to sell your gift cards.
“To ensure secure transactions, please reply to this email with proof of purchase/origin for the gift cards you intend to sell. Please choose from the suggested examples or attach any other applicable documentation when replying to this email:
“Purchase receipts or invoices with transaction details.
“Documentation supporting their legitimacy, such as proof of employee incentives, loyalty rewards, or other valid sources.
“Additional details or explanations that provide clarity on how the gift cards were obtained.
“Upon receiving the requested information, our team will review it promptly.
“Providing this information is crucial in maintaining our commitment to a safe and trustworthy platform.”
I e-mail a photo of the card packaging, the back of the gift card, and the Safeway receipt showing the purchase details a little before noon and a little before 1 pm I received both a polite e-mail back and two e-mails with links to my newly-minted Hotels.com gift cards.
My third order was accepted without any additional verification.
Doing the math
I value Safeway Rewards in volume at about $2.39 each. They are only worth this much in volume, because more expensive awards also give better value. A single Reward is worth at most a dollar or two, while 7 Rewards are worth around $19.50. The 55 Rewards earned on a $500 Adidas gift card were therefore worth about $131.45 to me.
Selling Adidas gift cards for 80.5% of face value ($402.50) would still be slightly profitable, especially if you have a particularly high-value redemption in mind. But if you value Hotels.com gift cards the same as cash, as I did, then the value proposition becomes much more attractive, as I paid just $53.22 for what I conservatively value at $131.45 in Alaska Airlines miles.
