Which blackout date policy will the new Marriott Rewards program adopt?

Lots of digital ink has already been spilled over what has been announced regarding the upcoming August 1, 2018, merger of the Marriott Rewards and Starwood Preferred Guest programs. One question we won't know the answer to until the changes go into effect is what the blackout-date policy of the new program will be, and even more importantly, how it will be implemented.

Marriott has a much more restrictive "no-blackout-date" policy than Starwood

As I explained back in 2014, Marriott allows properties to designate "Inventory Control Dates," on which they're allowed to limit the number of standard rooms available for redemptions. The tortured reasoning seems to be that it's not the date that's blacked out, but rather the rooms that are blacked out.

Starwood, on the other hand, states that "As a Starwood Preferred Guest member, you’ll never encounter a blackout date for Free Night Awards at SPG Participating Hotels. Unlike our competitors, we don’t limit the number of standard rooms available for redemption. So, if we have a standard room available at an SPG Participating Hotel, and you have the Starpoints – it's yours."

The merger page simply reads, "No blackout dates to get in your way," without any additional details.

Inventory control dates will infuriate Starwood loyalists

There are many times more Marriott properties than Starwood properties, and Marriott property managers are used to their inventory control dates, so I do not see how it would be possible for the combined program to adopt Starwood's much more generous policy without spending vastly more money reimbursing properties for award nights.

But it almost seems less plausible that starting August 1 Starwood members won't be able to redeem their points without restriction at properties where they can today!

There are ways Marriott could attempt to thread this needle. Since different brands already have different service standards (shampoo, bathrobes, room service), they could simply say that existing Starwood brands will have as one of their service standards a true no-blackout-date policy, while existing Marriott brands will continue to use inventory control dates.

Alternately, they could use Starwood's policy globally, but turn a blind eye to properties abusing the definition of a "standard room" (it may be apocryphal, but my favorite version of this is the property that supposedly put a fax machine in the corner of their standard rooms and called them "executive").

Conclusion

Both Marriott members are rightfully glad they can now book Starwood properties, and Starwood members are looking forward to the big 43% cut to the cost of top-tier properties coming in August. But while Starwood members know to be concerned about the influx of members to their preferred properties, a process that will only accelerate when the programs finally merge and making reservations across brands becomes seamless, the introduction of inventory control dates would mean that bigger pool of members and points will be chasing fewer total available rooms for redemption.

We'll find out soon enough if and how Marriott deals with the problem!

Two takeaways from Starwood Preferred Guest merger announcement

Since blog subscribers already knew about the changes coming to Marriott's elite status qualification in August, I want to highlight two additional takeaways from the details released Monday about the new program.

Starwood Preferred Guest cardholders see a 33% devaluation

Right now Starwood Preferred Guest cardholders earn 1 Starpoint per dollar spent on purchases, and can transfer 20,000 Starpoints to 25,000 airline miles with most of their partner airlines.

After August, they'll earn 2 Marriott Rewards points per dollar spent, and be able to transfer 60,000 Marriott Rewards points to 25,000 airline miles.

The same $20,000 in spend will only get you two-thirds of the way to the same number of airline miles, meaning that on a per-dollar-spent basis, you'll see a 33% devaluation.

Ultimate Rewards transfers look a little better for certain Starwood stays booked in 2018

Currently, flexible Chase Ultimate Rewards points transfer on a one-to-one basis to Marriott Rewards, where they can be transferred on a three-to-one basis to Starwood Preferred Guest. Since Starwood properties top out at 35,000 points, they require up to 105,000 Ultimate Rewards points per night (84,000 Ultimate Rewards points per night on a fifth-night-free award stay).

In August, standard awards will top out at 60,000 Marriott Rewards points, or 43% less than top-tier, peak-season Starwood stays cost today.

"Starting in 2019," standard awards will top out at 100,000 Marriott Rewards points during peak season, bringing the 2019 award chart basically in line with where it is today, although 70,000-point off-peak Category 8 awards will still look better than the 90,000 points they cost today.

Annoyingly, Marriott did not include information one way or the other about whether the new program will continue to offer the fifth night free on award stays. I feel like they could have cut 7 seconds off one of their garbage promotional videos to mention that important piece of information (note that embargoed-for-your-protection Gary Leff says the feature will remain).

Conclusion

Both these observations point in the same direction: if you have a Starwood Preferred Guest credit card today, you have up to 4 more statement closing dates before the changes go into effect. While the Starwood Preferred Guest American Express cards have always been decent for unbonused manufactured spend, especially if you had a particularly lucrative hotel stay or airline transfer partner in mind, all your spend that posts by your July statement closing date will be grandfathered in at the current airline transfer rate and benefit from lower point requirements at Starwood Preferred Guest Category 6 and 7 properties after August 1.

In other words, it's a uniquely auspicious time to pivot away from your other unbonused manufactured spend credit cards and towards your Starwood Preferred Guest, especially if you primarily redeem your Starpoints for Category 6 and 7 redemptions.

This post is focused on Starwood Preferred Guest members because Marriott Rewards members have been so screwed for so long I don't think it's worth dwelling on the fact that the beatings will continue for the foreseeable future.

It's true that the creation of three additional Marriott Rewards redemption tiers above the current maximum redemption rate of 45,000 points will create additional headroom for Marriott to inflate properties into more expensive categories, punishing people who earn Marriott Rewards points through paid stays (and certainly make the 25,000-point and 35,000-point free night certificates just as worthless as they are today). But my working assumption is that anyone who has been earning Marriott Rewards points through paid stays is already so thoroughly downtrodden they'll scarcely notice that the beatings have slightly accelerated.

Table stakes for a decent Marriott credit card reboot

I've been traveling all week, but followed with interest the announcement that Marriott will be rebooting their credit card lineup, with "mass consumer," "premium," and "super premium" credit cards offered by Chase and American Express. Having no interest in speculating about what the cards will actually look like, but wanting to say something about it, here's my take on what to look for in the credit card reboot.

The problem with Marriott credit cards

I haven't carried a Marriott credit card for years, because despite Marriott's broad global footprint, the cards stink:

  • The earning rate of 1 Marriott Rewards point per dollar translates into an imputed redemption value of $900 for top-tier properties, which cost 45,000 points per night. That's absurd compared to any other hotel rewards program besides IHG Rewards Club.
  • The annual free night certificates offered by the Marriott Rewards Premier credit card are limited to Category 1-5 properties. Marriott has experienced enormous category creep in the last several years, so there simply aren't any Category 5 properties available in the medium and large cities I typically visit. Even IHG Rewards Club credit cards offer free night certificates you can use at all IHG properties worldwide.
  • While not impossible, it's outlandishly expensive to manufacture mid- and top-tier status through the Marriott Rewards Premier credit card, requiring as it does $105,000 in spend (in addition to the 15 free elite qualifying nights) to earn mid-tier Gold status.

I'm not in the prediction business, so I don't expect Chase and Marriott to implement my suggestions, but here's the absolute minimum I would look for to even begin to be interested in one of the rebooted credit cards.

An earning rate of 1.5 points per dollar

The fundamental problem with the Marriott Rewards co-branded credit cards has always been the same: their redemption rates top out at 45,000 Marriott Rewards points, which is higher than Hyatt (30,000) or Starwood (35,000), but the earning rate on their co-branded credit cards is the same (one point per dollar). Hilton properties top out at 95,000 points per night, but their credit cards earn a minimum of 3 points per dollar (and offer bonus points in easily-manufactured categories).

The problem was made even more ridiculous when Starpoints became transferrable to Marriott Rewards at a 1:3 ratio, so the same top-tier hotel award night required $15,000 in spend on a Starwood Preferred Guest American Express, but $45,000 in spend on a Marriott Rewards co-branded credit card.

Besides that, anyone can earn 1.5 Marriott Rewards point per dollar with a Chase Freedom Unlimited credit card paired with a $95 Sapphire Preferred, Ink Plus, Ink Bold, or Ink Preferred credit card. Why would they pay anything at all for a Marriott Rewards co-branded credit card that earns less than that?

If a premium or "super-premium" Marriott Rewards co-branded credit card earned 1.5 or 2 points per dollar on unbonused spend, or on easily-manufactured bonused spend, it would begin to look competitive with other cards and combinations of cards already on the market.

Anniversary free nights redeemable at any Marriott property

If a Marriott Rewards co-branded card wants to be taken seriously, it has to get rid of the category limit on anniversary free nights. A natural compromise would be to limit the free night certificate to weekend nights as the Citi Hilton Honors cards do, but in any case the category limitation of Marriott Rewards free night certificates is a pure liability for them at this point.

Gold or Platinum status after a reasonable amount of spend

Any decent co-branded credit card would have to offer at least mid-tier Marriott Rewards Gold status after spending a lot, but not too much, money on the card. Hilton offers top-tier Diamond status for spending $40,000 on its premium co-branded credit cards, and mid-tier Gold status just for carrying them. I understand that Marriott wants to preserve its most valuable elite status for its most valuable customers, but that's not our problem. If it wants people to carry its co-branded credit card, it has to make it worth our while.

Conclusion

To be clear, these aren't three separate suggestions for things Marriott could do to improve their co-branded card lineup. Marriott, Chase, and American Express would have to do all three of these things before I'd consider applying for one of their credit cards.

Who wants to pay an annual fee for a card with inferior earning, an inferior anniversary bonus, and a nominal elite status?

IHG Rewards Club, reconsidered

[edit 8/7/17: updated charts to reflect 60,000-point top-tier IHG Rewards Club properties. Conclusions left unchanged.]

Easily the reaction I least expected to Tuesday's post on credit card auxiliary benefits was the passionate defense that emerged in the comments of IHG Rewards Club.

I have always dismissed IHG Rewards Club more or less mechanically: their credit card doesn't offer high enough unbonused or bonused earning rates to justify manufacturing spend on it, and IHG Rewards points have so little value that it's extremely expensive to combine them with the credit card's annual free night certificate for stays of more than one night.

IHG Rewards Club offers a good rebate on paid nights for co-branded credit card holders

But what about using IHG as your primary hotel loyalty program? How would a top-tier elite fare in each of the biggest hotel loyalty programs? Fortunately, this information was at my fingertips thanks to the calculations I'd already done for Chapter 6. Here are the results, showing the amount of hotel spend required to earn sufficient points for a free night award at low-, mid-, and top-tier properties with each program:

Next, It's worth pointing out that this comparison, in which IHG Rewards Club has a strong showing compared to the other two programs, is in fact deeply unfair to IHG. That's because IHG Rewards Platinum elite status is trivially easy to earn: all you have to do is carry their Chase co-branded credit card.

To earn top-tier Hilton Honors Diamond status you need to spend $40,000 on one of their premium co-branded credit cards or complete 30 stays or 60 nights (award stays and nights count), and to earn Marriott Rewards Platinum status you need to spend an ungodly amount on their Premier co-branded credit card or stay 75 nights.

Comparing IHG Rewards Club Platinum status to the much more fair Hilton Gold or Marriott Silver status (which come with their co-branded credit cards), the comparison suddenly shifts sharply in IHG's favor:

While low-level properties are still slightly easier to earn with the Hilton and Marriott co-branded credit cards on paid stays, earning stays at mid-level and high-level properties is easiest with IHG Rewards Platinum status and their co-branded credit card. That's true whether you use a co-branded credit card to actually pay for your stay or not.

IHG Rewards elite status isn't worth much

If your goal is to earn award nights as quickly as possible on reimbursed paid stays, IHG offers a very strong value proposition for co-branded cardholders. On the other hand, Hilton Honors Gold status and Marriott Rewards Gold status both come with free breakfast, while IHG Rewards Club Platinum status doesn't come with...anything.

Whether having breakfast included on your stays is worth a lot, a little, or nothing is entirely up to you — I've seen good arguments on all sides of the question. But if you're going to make IHG Rewards your primary program for paid stays, you should be aware of what you're getting.

IHG Rewards Club offers frequent, potentially lucrative promotions

While the other big hotel loyalty programs have fallen into a tired habit of offering double or triple points promotions every quarter, IHG Rewards Club has done a pretty good job of maintaining a steady tempo of promotions which, if you have enough paid stays during promotional periods, can spin off a phenomenal number of points.

While it's hard to quantify, by aggressively targeting paid stays during relevant promotions you can increase the rebate value of your participation even further.

Conclusion

So, this has been my reader-inspired reconsideration of the value of IHG Rewards Club. My revised conclusion is that it's an extremely strong program for co-branded credit card holders who have lots of paid or reimbursed stays, and who are not concerned with the limited benefits available to those with elite status.

While Hilton will remain my primary hotel loyalty program as long as it remains so easy to manufacture Honors points (and Diamond status) in bonused categories, I have a renewed appreciated for IHG Rewards Club, and I have only my readers to thank for it.

How do you want to think about budgeting for your hotel stays?

I've written a series of posts about my preferred metric for evaluating hotel loyalty programs, which I call imputed redemption values. This is a straightforward metric that tells you if redeeming hotel rewards points gives you a better or worse deal than paying cash that you've manufactured on your most lucrative cashback-earning credit card.

For example, a 95,000-point Hilton Honors redemption would require $15,833 in bonused spend on a Surpass American Express card. If your most lucrative cashback card earns 2%, that gives you a breakeven point of $316 (since for prices above that, a points redemption will require less manufactured spend), if it's 2.105% cashback you have an imputed redemption value of $333, and if it's 2.625% your IRV is $415. 

This metric doesn't tell you what you should do with points you've already earned — I always prefer to redeem points before spending cash. But if your points redemptions come in consistently above your imputed redemption values (95,000 points for a $2,000 night), then you are well-advised to continue earning those points, while if you fall consistently short (95,000 points for a $95 night), you might consider moving away from those loyalty currencies and towards additional cashback, instead.

Yesterday Frequent Miler posted an interesting analysis of some data (with a followup here) from the Hilton Honors program showing, as I'd hypothesized last month, that the new program would see redemptions bunched more tightly around the 0.4 cent per point redemption level. He provides some important insight on different factors that might affect the ultimate value you receive; read the whole thing.

Such analyses are very useful, but it's also helpful to pull back occasionally and give some thought to more basic questions: what's the best way to save money on your hotel stays?

What programs allow you to earn the stays you want as cheaply as possible?

Bottom-tier stays

There are phenomenal values at the very bottom of several hotel loyalty charts:

  • If you have a US Bank Club Carlson credit card earning 5 points per dollar on all spend, you can earn a free night at any Category 1 property every time you spend $1,800. Even if your backup card earns 2.625% on unbonused spend, you're exceedingly unlikely to find a room for less than $47.25 per night — taxes alone are likely to be that much!
  • With an American Express Hilton Honors Surpass card you can earn 5,000 Honors points, which is, I believe, still technically the fewest points required for a Hilton award stay, after spending $833 at a bonused merchant. That's not a value that any other hotel loyalty program currently offers.

Mid-tier stays

If you're staying in a more expensive market, for example mid-sized or larger cities, there are a few options for getting reliably outsized value:

  • If you signed up for a Barclaycard Wyndham Rewards credit card back when the card still earned 2 Wyndham Rewards points for each dollar you spend, you can earn a free night at any of Wyndham's properties for every $7,500 you spend on the card — and Wyndham has a LOT of properties!
  • In my experience Hyatt offers consistently reasonable pricing for mid-tier stays. For example, while the Chase Marriott credit card's Category 1-5 annual award certificate has become worthless as desirable properties migrate up and out of Category 5, most of Hyatt's centrally located city properties still top out at Category 3 or 4, costing 12,000 to 15,000 points per night, and are eligible for the Chase Hyatt credit card's annual free night certificate. If you have a Chase Freedom Unlimited credit card earning 1.5 Ultimate Rewards point per dollar, and a premium Ultimate Rewards card that lets you transfer those points to World of Hyatt, these mid-tier properties have an imputed redemption value between $160 and $200, while nightly rates can be substantially higher.

Top-tier stays

At the most expensive properties, a travel hacker has a few options:

  • Hilton Honors currently tops out at 95,000 points per night (when standard room awards are available), allowing you to earn a free standard room award night for $15,833 in spend, or $12,667 on stays of exactly 5 nights, since the fifth night is still free on award stays;
  • World of Hyatt standard room redemptions top out at 30,000 points per night. If you choose to manufacture unbonused spend on a Chase Freedom Unlimited in order to transfer Ultimate Rewards points to World of Hyatt, such a top-tier redemption would require $20,000 in spend, with an imputed redemption value of between $400 and $525 per night, depending on your best cash back alternative.
  • Starwood Preferred Guest, and their new owner Marriott Rewards, seem like they should potentially offer some value, and indeed if you're committed to visiting one of their top-tier properties you should certainly redeem points instead of paying cash. If you're committed to visiting a top-tier, 45,000-point Marriott Rewards property, then manufacturing $15,000 in spend on a Starwood Preferred Guest American Express card and transferring the points to Marriott Rewards at a 1-to-3 ratio is clearly the cheapest way to pay for such a stay. However, for stay categories below top-tier Marriott Rewards stays I believe most travel hackers are likely to find more value elsewhere.

Conclusion

I have always thought it was a curious fact about travel that, when you do enough of it, transportation itself consumes a smaller and smaller portion of your travel budget. Of course you can make it more expensive by traveling in more expensive cabins, but the fact is a single night in a hotel can easily cost as much as a plane ticket!

I've never had any trouble finding miles, points, or cash to pay for flights; I spend much more time calibrating the points I earn for hotel stays than I do for my air travel.

Interesting Starwood and Marriott stacking opportunities

I was chatting yesterday with someone who has had a lot of success with Marriott recently, taking advantage of a number of opportunities that currently intersect due to the merger of the Marriott and Starwood hotel chains. While I don't generally think of Marriott Rewards as being a program that offers travel hackers much value, that may be less true today than it has been even in the recent past.

Here are a few ways you might be able to get above-average value from Marriott Rewards.

Transfer Starpoints to Marriott Rewards

While I mentioned this back in September in the context of Marriott Flight and Hotel packages, it's also true that you can simply transfer Starpoints to Marriott in order to book award stays.

Marriott award stays top out at 45,000 Marriott Rewards points (15,000 Starpoints) and Ritz-Carlton stays cost up to 70,000 Marriott Rewards points (23,333 Starpoints). The 5th award night is free for reservations with both Marriott Rewards and Ritz-Carlton.

That means the most expensive Ritz-Carlton property in the world requires just $23,333 in unbonused spend on the Starwood Preferred Guest American Express, or $18,667 in spend for stays of exactly 5 nights.

At the Tier 5 Ritz-Carlton, St. Thomas, you'd pay 280,000 Marriott Rewards points for a stay that would otherwise cost $2,729 in cash (dates June 30 to July 5, 2017). At roughly 1 cent per point, that would give you a roughly 3% return on your unbonused Starwood Preferred Guest American Express purchases.

Note that Marriott is terrible about making award rates available, so this isn't as low-hanging a fruit as you might otherwise hope.

Match Starwood Preferred Guest Gold to Marriott Rewards Gold

Since the merger you've been able to link your Starwood Preferred Guest and Marriott Rewards accounts and take advantage of your highest status in either program. You can find the details here, but the most important takeaway is that Starwood Preferred Guest Gold status matches to Marriott Rewards Gold status.

You can get Starwood Preferred Guest Gold status by spending $30,000 on a Starwood Preferred Guest American Express, or simply by holding an American Express Platinum or Platinum Business card, both of which offer complimentary Starwood Preferred Guest Gold status.

Marriott Rewards Gold status, on the other hand, is somewhat harder to earn and somewhat more valuable, coming as it does with free continental breakfast at Marriott properties.

Maximize the Chase Ritz-Carlton Visa

I don't carry the Chase Ritz-Carlton Visa since I don't pay $450 annual fees, but it has a number of features that may offer genuine value: a $100 hotel credit every time you book a paid Ritz-Carlton stay of 2 or more nights and three lounge upgrades on paid stays annually.

Those can be combined, and if you're aggressive about maximizing both benefits then three paid 2-night stays, each with a $100 hotel credit and lounge upgrade, during lower-cost or off-peak periods could handily offset a big part of that $450 annual fee, especially if you're traveling with a large family.

Conclusion

It really does seem like, for now, the merger of Marriott and Starwood has given those with Starwood Preferred Guest American Express cards access to similar values as they're used to at Starwood properties in Marriott's much larger portfolio of hotels.

Personally, my Hilton Honors Diamond status and cheap and plentiful access to Hilton Honors points, as well as Hyatt Gold Passport Diamond status and cheap and plentiful access to Hyatt points through Ultimate Rewards, together mean that I have no interest in spinning up another hotel loyalty relationship. But if you're still deciding on an approach to hotel stays, it seems you could do worse than looking into the Marriott/Starwood relationship.

The essential Ritz-Carlton properties

Long-time readers know that I can sometimes have an unfortunately literal approach to travel hacking. So when I decided to look into the Ritz-Carlton program to see if there were any good opportunities to take advantage of Marriott Hotel + Air packages at Ritz-Carlton properties, now that Starpoints can be transferred to Marriott Rewards at a 1:3 ratio, I just looked at every single Ritz-Carlton property.

What would make a Ritz-Carlton Hotel + Air package a good deal?

The first thing to keep in mind is that Ritz-Carlton Hotel + Air packages are priced in just 2 groups: Tier 1-3 packages and Tier 4-5 packages. But the packages are priced on the basis of the highest Tier in each group. In other words, Tier 1-3 packages are priced as 7 nights at a Tier 3 package plus 120,000 miles, and Tier 4-5 packages are priced as 7 nights at a Tier 5 property plus 120,000 miles.

That means, before even getting started, stays at actual Tier 3 and Tier 5 properties are the most likely to prove a good value:

  • 7 award nights nights at a Tier 1 property would cost 180,000 Marriott Rewards points. To redeem a Hotel + Air package for those 7 nights, you'd pay 420,000 Marriott Rewards points, giving you a transfer value of 2 Marriott Rewards points per airline mile (0.67 Starpoints per mile) rather than 1 Marriott Rewards point per mile (0.33 Starpoints per mile) at a Tier 3 property.
  • 7 nights at a Tier 4 property would cost 360,000 Marriott Rewards points. To redeem a Hotel + Air package for those 7 nights, you'd pay 540,000 Marriott Rewards points, giving you a transfer value of 1.5 Marriott Rewards points per mile (0.5 Starpoints per mile), rather than 1 Marriott Rewards point per mile (0.33 Starpoints per mile) at a Tier 5 property.

Next, any given Ritz-Carlton property could only be a good deal if there are no nearby properties that provide an even better deal. That's the idea of opportunity cost: a Ritz-Carlton stay is only the best deal if it's a better deal than any other equivalent property.

What's an "equivalent" property? Well, here my literal-mindedness kicks in again. I take a look at a map, and if there's a Wyndham, Hilton, Hyatt, or Starwood property in roughly the same neighborhood, I say it's equivalent.

Then I make one exception: since our objective is to convert Starpoints to airline miles at a better rate than the standard 1.25 miles per Starpoint, if the equivalent nearby Starwood property costs more than one third the Ritz-Carlton award price, it's no longer equivalent — the Ritz-Carlton property is likely the better deal.

The five indispensable Ritz-Carlton properties

After looking at every Ritz-Carlton property in the world, and applying the above mechanical filters, there are five Ritz-Carlton properties that are objectively speaking the correct places to redeem 7-night Hotel + Air packages:

The best of the rest

If you're willing to get a slightly worse value for your Starpoints, there are a few more Tier 1, 2, and 4 Ritz-Carlton properties without nearby equivalents:

In the US and Canada:

Internationally:

  • Jakarta, Mega Kuningan, Tier 1 (Nearby Le Meridien Jakarta costs 10,000 Starpoints per night, making it roughly equivalent);
  • Okinawa, Tier 4;
  • Bahrain, Tier 2 (Nearby Westin Bahrain City Center costs 25,000 Starpoints per night, making the The Ritz-Carlton, Bahrain Hotel & Spa strictly superior);
  • Riyadh, Tier 1;
  • Barcelona, Tier 4 (Nearby W Barcelona costs 25,000 Starpoints per night, making the Hotel Arts Barcelona strictly superior).

What did I miss?

I don't have any monopoly on the truth, I just have an internet connection and a pirated copy of Excel. So if you have strong feelings about a Ritz-Carlton property I didn't include here, take a gander at my spreadsheet and tell me what I missed.

Transfer large blocks of Starpoints using Marriott Flight and Hotel Packages

Today Marriott closed its purchase of Starwood Hotels & Resorts and introduced point convertibility between the Marriott Rewards and Starwood Preferred Guest programs. After linking your accounts, points are now transferrable between the two programs in either direction at a ratio of 3 Marriott Rewards points to 1 Starpoint.

Upon seeing this news, my first reaction was, "doesn't this make Marriott Flight and Hotel Packages astonishingly cheap?"

Well yes, yes it does.

Starwood's new 33%-46% transfer bonus

The math behind Marriott Rewards Flight and Hotel Packages normally works like this: if you book 7 Marriott Rewards nights at full price, you can transfer 50,000, 70,000, 100,000, or 120,000 points at a 1:1 ratio to a domestic airline (the ratio is different for many foreign carriers). If you choose United as your transfer airline, you receive a 10% bonus.

For example, 7 nights at a 25,000 Category 5 Marriott Rewards property would cost 150,000 points (since the 5th night is free). With a Flight and Hotel Package, you can instead spend 200,000, 220,000, 250,000, or 270,000 Marriott Rewards points and receive the difference in airline miles with Alaska, American, Delta, Air Canada, or British Airways, along with a few others.

Since Starpoints now transfer to Marriott Rewards at a 1:3 ratio, 270,000 Marriott Rewards points cost 90,000 Starpoints. 90,000 Starpoints, transferred directly to an airline partner, would yield 110,000 miles. Transferred first to Marriott Rewards, it yields 120,000 miles (132,000 United MileagePlus miles).

This is worth doing even if you don't plan to stay a single night with Marriott, as long as you have a use for the miles. If you are planning a 7-night stay somewhere anyway, then the value becomes virtually unbeatable.

This makes the Starwood Preferred Guest American Express card great for unbonused spend

As long as this option persists, manufacturing unbonused spend with the Starwood Preferred Guest American Express card will earn 1.33 to 1.46 miles per dollar spent with all the major US carriers, when Starpoints are transferred to Marriott Rewards in batches of 90,000.

While the Chase Freedom Unlimited earns a slightly higher 1.5 United MileagePlus mile or British Airways Avios, earning Starpoints instead gives you access to those currencies as well as Delta SkyMiles and American AAdvantage and Alaska Mileage Plan miles.

Obviously, the more of the 7 included Marriott hotel nights you use, the more value you'll get from this technique, but as shown above it's worth doing even if you don't use a single one of your included nights.

Note that you don't have to decide on a property and dates for your stay at the time of redemption — the award is deposited into your account, and can even be upgraded later if you decide to stay at a property in a category higher than the one you paid for.

Some bonus categories I never think about

I belong to the noisy-but-unpopular school that believes everyday spending should properly be a rounding error in the typical travel hacker's overall miles and points strategy. That's because more miles can be earned in an afternoon of light manufactured spending than will be earned in a month or year of trying to earn as many points as possible on actual purchases.

The flip side of that is a blind spot when it comes to the bonused categories of spend on cards that I already carry, either for purposes of manufactured spend or recurring annual bonuses. In the interests of keeping my blind spots few and far between, I decided to take a closer look at a few of those categories.

Hotels

With increasingly limited access to gas station manufactured spend, you may find that you're not able to manufacture $50,000 in spend in a Chase Ink Plus's double point category of "gas stations and hotel accommodations when purchased directly with the hotel."

Since Ultimate Rewards points are worth 1.25 cents each when redeemed for paid airfare, or more when transferred to Hyatt Gold Passport, Southwest Rapid Rewards, and (usually) United MileagePlus, you're strictly better off paying for your hotel stays with a Chase Ink Plus than with the 2% cash back card you use for your other everyday purchases. One possible exception is if you are having trouble finding eligible expenses to redeem your Barclaycard Arrival Plus, Capital One Venture, or BankAmericard Travel Rewards miles against, although you can always consider refundable reservations in that case.

I'm fond of paying the revenue component of my Hyatt stays with Hyatt gift cards purchased at a discount using cashback rewards, but if you pay for Hyatt stays directly, the 3 Hyatt Gold Passport points earned per dollar with the Chase Hyatt credit card are superior to the 2 Ultimate Rewards points earned by both the Chase Ink Plus and Chase Sapphire Preferred — assuming you plan to transfer your Ultimate Rewards points to Hyatt Gold Passport at any point in the future.

The math is somewhat less favorable when paying for Hilton stays with the American Express Hilton HHonors Surpass card, which earns 12 HHonors points per dollar spent at Hilton properties. According to the Wandering Aramean visualization tool, 12 HHonors points are worth a median 5.376 cents, while 2 Ultimate Rewards points, transferred to Hyatt Gold Passport, are worth a median 3.724 cents. That's an edge, but it's an edge that's highly dependent on your actual redemption pattern.

Finally, the Chase Marriott Rewards Premier credit card is by and large not worth holding for either its recurring benefit (one free category 1-5 night each account anniversary) nor for manufactured spending (one elite night credit for each $3,000 spent). But if you do have it for one reason, the other, or both, you are still unlikely to get more value from the 5 Marriott Rewards points earned per dollar spent at Marriott properties than you would from 2 Ultimate Rewards points earned on the same spend — unless, of course, you are already planning to transfer Ultimate Rewards points to Marriott for some reason, like booking a 7-night Hotel + Air package.

Restaurants

As I've written before, most of the time one or more rotating cashback bonus card is offering 5% cash back at restaurants, so the idea of needing a particular card "dedicated" to restaurant spend is misleading: you should use your most lucrative card, which will, at least 6 months of this year, be a Discover it or Chase Freedom card. But that leaves the other half of the year, which makes it a legitimate question whether there are better cards than a straight 2% cashback card for use at restaurants.

Using the same median Hilton HHonors point value as above, the 6 HHonors points earned per dollar with the Hilton HHonors Surpass American Express at restaurants slightly edges out a 2% cash back card, earning the equivalent 2.688 cents per dollar spent, while the Chase Hyatt credit card earns 2 Hyatt Gold Passport points per dollar spent, or a median 3.724 cents per dollar.

This matters because the Chase Sapphire Preferred, often promoted by affiliate bloggers for its high affiliate payout and earning rate on travel and dining, earns 2 Ultimate Rewards points per dollar. In other words, for just $75, rather than $95, you can earn 2 Hyatt Gold Passport points at restaurants with a card that also offers a free night at Category 1-4 Hyatt properties worldwide. That's a fact that's helpful to keep in mind the next time someone tells you the Chase Sapphire Preferred is the best card to carry for restaurant spend.

Airline tickets

Finally, I very rarely find myself booking air travel directly through an airline (preferring to use miles, Ultimate Rewards points, or Flexpoints earned with a US Bank Flexperks Travel Rewards card), but if you do book air travel directly, or need to pay the taxes and fees attached to award tickets, you can do better than a 2% cashback card with cards you may already carry.

If you periodically sign up for a "spare" US Bank Flexperks Travel Rewards card, for example during the current Olympics promotion, you can use that extra card to pay for airfare, earning 2 Flexpoints per dollar spent, and transfer the resulting bonus Flexpoints to your primary account for future redemptions.

If you use an American Express Premier Rewards Gold card to manufacture grocery store spend on an ongoing basis, you may as well use it to pay for airfare, earning 3 Membership Rewards points for your airline tickets as well, which can be transferred to potentially lucrative travel partners like Delta SkyMiles. The same goes for a Citi Prestige card you may carry to raise the value of your existing Citi ThankYou points.

And the Chase Hyatt credit card earns 2 Hyatt Gold Passport points per dollar spent on airfare, giving it an edge over a straight 2% cashback card, depending as always on your actual planned redemptions.

Conclusion

I don't think it's useful, let alone necessary, for a travel hacker to stress over every possible bonus point at every possible merchant. But for the kind of purchases that you know you make frequently, it's at least worth considering finding additional value by keeping in mind the bonus categories offered by cards that you already use to manufacture spend, or hold for their recurring annual benefits.

As I indicated above, I don't usually pay for airline tickets or hotel stays with credit cards. But digging into my existing cards' bonus categories, I realized I could replicate the majority of the Chase Sapphire Preferred's "travel and dining" bonus categories with cards I already had: the Chase Ink Plus and Chase Hyatt credit cards. Between the two, they cover hotels, airlines, restaurants, and rental cars.

Obviously that leaves out things like cruises, travel agency bookings, local transportation, and so on. But they do include the bulk of reimbursable business travel, so if you do spend a large amount in those categories each year, you may find yourself coming out ahead by examining the bonus categories on your existing card card portfolio.

I don't buy points, but maybe you should!

Every major loyalty program sells their points for cash, normally at a fixed rate through the industry-sponsored site Points.com.

For example, you can buy up to 60,000 Delta SkyMiles per calendar year for 3.76 cents each, up to 75,000 United MileagePlus miles for 3.76 cents each, up to 150,000 American AAdvantage miles for 3.19 cents each, and up to 60,000 Alaska Mileage Plan miles for 2.96 cents each.

Hotel programs likewise sell their points currencies for cash, with IHG Rewards Club selling up to 60,000 points for 1.15 cents each, Hilton HHonors selling 80,000 points for one cent each, Marriott Rewards selling up to 50,000 points for 1.25 cents each, Starwood Preferred Guest selling up to 30,000 points for 3.5 cents each, and Hyatt Gold Passport selling up to 55,000 points for 2.4 cents each.

Purchased points are too expensive for me

I don't personally buy miles or points because it's a more expensive way of acquiring miles and points than the other methods I have available.

United MileagePlus miles and Hyatt Gold Passport points cost just 1 cent each when purchased with Ultimate Rewards points transferred from a Chase Ink Plus account.

I happen to have a Citi AAdvantage Platinum Select MasterCard, so if I ever needed to stock up on AAdvantage miles, I can do so for 2.105 cents each — the cash back I'd earn manufacturing the same unbonused spend on my Barclaycard Arrival+ MasterCard.

And of course I earn 6 HHonors points per dollar spent with my American Express Hilton HHonors Surpass card at grocery stores, so even compared to an "optimal" redemption rate of 2 cents per US Bank Flexpoint, I'm already buying HHonors points at a mere 0.67 cents each, 33% less than the 1 cent per point Hilton wants to charge.

Purchased points may make sense for you

As the examples above make clear, the decision whether to purchase miles and points or manufacture them rightly depends upon your next best alternative: your opportunity cost.

If you're currently manufacturing the bulk of your otherwise-unbonused spend on a 5% cash back card like the Wells Fargo Rewards Visa during the introductory promotional period, then manufacturing spend on a one-mile-per-dollar card costs not 2.105 cents per mile, but 5 cents per mile, 57% more than, for example, American is willing to sell them!

Likewise, if you have $100,000 on deposit with Bank of America, you might be earning 2.625% cash back with a BankAmericard Travel Rewards card. That may make purchasing Hyatt Gold Passport points at 2.4 cents each worthwhile, compared to manufacturing spend on a Chase Hyatt credit card.

Purchase small numbers of points for high-value, upcoming redemptions

While you usually see affiliate bloggers advocate buying large numbers of points speculatively when loyalty programs offer the highest bonuses on purchased points (bringing down the cost per point), I have exactly the opposite view.

If you find yourself with an upcoming, high-value redemption, and don't have the time to manufacture the required points, then go ahead and buy them. Paying "too much" per point, if it drastically brings down your total out-of-pocket cost, makes perfect sense: the goal isn't to pay as little as possible per point, it's to spend as little money as possible on the trips you actually want to take!

But the money you spend speculatively buying miles for redemptions you don't actually have planned could almost invariably be better spent building a credit card and manufacturing spend strategy that generates the trips you want to take at far lower out-of-pocket expense.