Travel hacking in weak periods of manufactured spend
/Sometimes it feels like the travel hacking community only has two speeds: greed and panic. It’s always either the golden age of manufactured spend or its funeral. Worse yet, it’s people who have been playing the game the longest that are most prone to these mood swings, even though they should have enough experience to know better!
The unfortunate fact is, if you aren’t able to stay involved in the community through periods of weak opportunity, you’re not going to be around when periods of peak opportunity return. With that in mind, I thought I’d give a little pep talk and share some strategies for surviving through the lean times.
Clean up your credit card portfolio
This is always good advice, but it’s especially good advice in periods of limited opportunity. American Express recently announced they were breaking their Delta Platinum co-branded credits cards by increasing the annual fee to $250 and ending the bonus redeemable miles earned when you meet the $25,000 and $50,000 spend thresholds. In periods of peak opportunity, those changes might be negligible, while in periods of weak opportunity they have turned the card into a $250 companion ticket that doesn’t even include their entire route network, so I’ll be cancelling when my next annual fee is due.
Pivot to signup bonuses and annual benefits
If manufactured spend is going to play a smaller role in your travel hacking strategy, then logically signup bonuses and recurring benefits should take on a larger role.
Chase World of Hyatt credit cards aren’t very useful for manufactured spend (unless you’re spending your way to Globalist status), but offer a free Category 1–4 Hyatt night each year, which is almost certain to cover the card’s $95 annual fee, and currently give up to 50,000 bonus points on $6,000 in spend.
Likewise the Bank of America Alaska Airlines credit cards aren’t very attractive in periods of unlimited manufactured spend, but their annual companion tickets are extremely valuable; why not pick one or more up while times are slow?
Focus on one or two goals
When opportunities are plentiful, just about everything becomes worthwhile: hotel points, airline miles, cashback, chasing status, mileage running, reselling. When times are lean, you can focus on a few concrete goals.
A 5-night award stay at a top-tier Hilton property costs 380,000 Hilton Honors points, or roughly $64,000 in grocery store spending on an American Express Surpass card. If your liquidation options are limited, that may be all the manufactured spend you can do in a year — but you still get a 5-night award stay at a top-tier Hilton property! A quick glance at winter holiday rates at the Grand Wailea, A Waldorf Astoria Resort, suggests a cash price of about $11,000. I’m not going to pay that much for a 5-night stay — but $64,000 in manufactured spend is well within the realm of possibility.
I don’t fly Southwest, but it’s easy to imagine those who do finding it worthwhile to spend $120,000 per year on their co-branded credit cards in order to earn a companion pass. That works out to $10,000 per month, or roughly $1,000 every 3 days. In times of peak opportunity, that might be a rounding error, but even when times are lean it’s easily manageable if it’s your only goal.
Get creative
Everybody has opportunities they know about but don’t pursue because during fat years, the juice doesn’t seem worth the squeeze. There’s nothing wrong with that: most people pursue the techniques that are most interesting and rewarding for them. You may not like buying and depositing money orders, but love tracking gift cards in a spreadsheet for resale. We’re different, and that’s great.
But when your favorite liquidation avenues close, you may find that you have the time (and need) to at least explore those other options. Maybe gift card reselling isn’t at much work as you think it is. Maybe your office supply stores are better stocked than you thought. Maybe specialized gift cards are easier to liquidate than you expected.
Conclusion
In my experience, most people get into travel hacking through one big discovery. For me, it was finding out that Kiva loans triggered the “charitable contribution” bonus on the US Bank Flexperks Travel Rewards card., which meant I was earning up to 6% in travel rewards on short-term loans.
And likewise, most people fall out of travel hacking when their one big discovery ends, as all deals eventually do. If you cut your teeth buying coins, then money orders seem like a pale imitation. If you started with Tio payments, then it’s hard to get excited about Plastiq payments. And if you flew around the world with Plastiq payments, the next deal isn’t going to seem very exciting.
There’s nothing wrong with that, and nobody is obliged to keep travel hacking after the hobby loses their interest. But let’s not pretend it’s travel hacking that quit; it was you.